Pentru a intelege strategia, cel mai bun quote e asta:
Quote Originally Posted by Phil Spencer
Do you say, I have a fixed number of players, the players that we have today, and do I find new ways to monetize those players to get more money from the players that I have? Or do you think about, how do I expand the business I have by finding new players and adding those to the base of players that already play?
In acest moment pentru Microsoft Xbox este acel device dedicat jocurilor. Pe langa asta au Windows, Cloud Gaming, Game Pass cu care acopera PC, mobile, tablet, TV, etc.

Sunt implicati si pe partea hardware, si software ca sa fie "A future where every screen is an Xbox.".

@Xander: Legat de calitatea jocurilor, bani au, talentati sunt. De ce nu reusesc sa scoata jocuri cu note mai mari, cum sunt cele de la PlayStation, e de neinteles.